Google Ads for Dentists: What Actually Works in 2026
13 Dec 2025 · 9 min read
Performance Max, Local Service Ads, and call tracking. The exact campaign structure we run for high-performing practices.
The structure we run is deliberately simple: one search campaign for high-intent treatment terms, one branded campaign to protect your name, and Local Service Ads where available.
Track calls and form fills as conversions, exclude the searches that waste money, and review weekly for the first month. Performance Max only earns a place once you have conversion data worth optimising against.